Arteriors is an award-winning global home furnishings company based in Dallas, Texas, with showrooms and retailers around the world. We are looking for an experienced Marketing Manager to develop and manage global marketing programs to support business development and advance brand building. This position will oversee aspects of Arteriors’ brand strategy and marketing programs including advertising, public relations, and social media. The individual should be a strategic thinker adept at managing brand content and activation. The role requires leadership in planning and execution, plus representing Arteriors with our Guest Designers, influencers, and clients at key branded events. This position will report directly to the VP, Marketing. We are seeking a candidate with that rare mix of creative ideation, luxury aesthetic, and seasoned project management skills, along with a high level of accountability and drive to achieve tangible results.
Key Responsibilities
- Manage and implement the marketing strategy and plan across media, sponsorships, public relations, social media, and select collateral, both globally and by sales channels: trade, showroom, retail, key accounts, lighting, commercial, international and e-commerce.
- Execute advertising plan within assigned budget.
- Manage activities with two PR Agencies (NY and London) to ensure brand global messaging and positioning is consistent and KPI’s are achieved.
- Manage social media agency and execute approved strategy, editorial calendar, content pillars, reels, etc.
- Brief PR and social media agencies on all seasonal launches providing all relevant information and creative assets for events and trade shows and launch activation.
- Review press materials and social content for product/brand messaging accuracy.
- Manage user generated content (UGC) including aggregating images, labeling images with product names/user handle, selecting images for digital programs, negotiating/confirming usage rights, etc.
- Monitor and respond to product/customer service inquiries across all social media channels daily.
- Upload and ID images to Pinterest boards created by social media agency.
- Manages and develops customized programs with industry associations and trade markets (ASID, IDS, NEWH, SBID, RIBA, NYDC, LCDQ, DCCH, HPMKT, LVM, HDExpo, BDNY, etc.)
- Manages showhouse (Kips Bay, Design on a Dime, sponsorship opportunities including product loans/donations for select clients.
- Build strong rapport with cross-functional partners.